Branding
Our Approach
- We see branding as an ancient practice, as old as human culture. We see the way people have branded themselves throughout history therefore we recognize it as innately human. We all have a brand inside of us, we help you pull it out and give it an identity.
The Process
- Step 1 - Clarity: We begin by getting a deep understanding of your business and the industry in which you operate. Defining your values, goals, and vision for your company. Through brand strategy sessions we pull out the organic brand that lives within you.
- Step 2 - Design: We begin the sketching process using word maps that we develop in Step 1. After many iterations 2 or 3 designs are chosen for consideration. At the end of this step we will have a Logo, word mark, color palette, typography & graphic design & imagery style for your brand.
- Step 3 - Deploy: We deliver you all your files which include all the different logo variations in high resolution for both web and print as well as marketing material such as business cards and social media templates. A style guide, essentially a rulebook, for your brand will be produced which outlines how to use and how not to use your new brand.
Fun Fact
- We often use our environment or our clients environment as an inspiration, sometimes gathering a plant's shape, pattern or colors for the brand.